Generated a ~60% task completion rate increase by optimizing a critical user flow, enabling global Shopify entrepreneurs to pay subscriptions with their currency of choice.

Attracted roughly 20% more traffic to Auth0 through a collaborative effort with Vercel, focusing on designing an effective user onboarding experience.

Achieved the goal for a series of experiment on the Shopify mobile app by revamping the subscription experience that feels natural on mobile devices.

A redesigned marketplace homepage, featuring an updated design system and improved navigation, leading to a 50% increase in redemption rates.